I absolutely love creative infographics! Collecting data and trying to work out how to best represent it, in a clear and interesting way, is always a challenge.
At Ocean, we are taking on more jobs where the customer requires infographics. We create the graphics so that they work as a stand-alone piece of material, but we also take parts of the infographic and insert them within reports and other booklets.
Infographics are a really effective way of sending across a message without the reader having to sieve through pages of information.
Icons can be custom drawn, or bought from a stock site. However I always prefer to drawn my own symbols and icons, as they are more personal to the individual projects or clients.