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Jordan Andrews

Istoria Wood Flooring is a sub-brand of Jordan Andrews Wood Flooring and IstoriaLED. I was asked to create logos for the Istoria brands, and I had to make sure that both the logos worked together, as well as representing the ECO friendly side of the company. I did this by using a tree within the ‘O’ in Istoria and then created a subtle leaf design which could be used as part of the corporate identity.

I am in charge of designing all the promotional material for the Istoria brand and providing templates for them to use in-house. I created symbols for their packaging and their wood flooring labels, to help customers easily identity what they are looking for. I also designed leaflets, LED packaging, exhibition stands and technical drawings of all the LED spec sheets:

  • Date: 2011
  • Categories: Branding & Guidelines / Infographics & Symbols / Leaflets & Booklets / Logo
  • Client: Jordan Andrews
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