Powerlets is a Letting and Property Management company based in London. ‘Power’ is a very important part of their name and they wanted to represent this throughout their brand identity.
The fact that they are based in London and the main colour in their logo is magenta, led me to using iconic British images and converting all the red colours to magenta. This proved very effective and the client was very please.
I used the ‘ticks’ in the logo to create lines on the back of the vehicle, similar to what you would see on an ambulance or police car. This along with the bold design, that can bee seen from a distance, compliments the notion of ‘power’.