I worked on a number of projects for sWaP (Smart Watch and Phone) during my time freelancing at Creative Link.
Their products are unique and each have different qualities. We had to ensure that we represented this in our artwork and therefore created symbols to show at a glance exactly what features each device had.
We were asked to create a booklet to promote the devices. We wanted to create something that was a little unusually, to represent the essence of the company and its products, and therefore decided on the concertina fold.
We also felt that using an unusual size and format also helped to attract potential customers, and entice people to read the booklet.