Another fantastic project that I have the opportunity to work on at Ocean. PwC is one of the world’s ‘Big Four’ accountancy firms, and quarterly they produce a full-colour magazine which they send out to their former partners and alumni. The magazine is full of photographs and interesting stories of what the past partners are up-to now.
Ocean have been producing this magazine for the last 8 years and we were recently ask to refresh the design so that it retained it’s magazine feel, but also came more inline with its brand identity, which is much cleaner, with a lot of white space. I feel we have managed to find a healthy balance between the two, so that it doesn’t look too corporate.