The Big Bang Fair, organised by Engineering UK, is the largest event which celebrates science, technology, engineering and maths for young people. It offers a hands-on approach to show the audience just how exciting and rewarding job opportunities are within the industry, and to encourage young people to peruse a career in this field.
At Ocean we are asked to produce all the promotional material for the Big Bang Fair, such as newspaper adverts, show guides, lanyards and exhibitions stands. Our brief is to design an engaging and exciting look and feel that encapsulates the Big Bang brand and that appeals to all audiences of young people (7–19 year old girls and boys), teachers, parents and sponsors.
Each year we come up with a new concept that will appeal to the target market and current trends. In 2015 we pitched an idea incorporating 3D images which the client loved, however due to budget restrictions they opted for our Comic Capers idea and we created a 3D look by having cutouts of the kids popping out of the boxes.